OBSERVER: NADA Miami and Untitled Art Test the Temperature of the Mid-Tier and Emerging Markets

Strong first-day sales, shifting collector geographies and a move beyond easy figuration at both fairs suggest a cautious but genuine return of confidence.
Elisa Carollo, OBSERVER, December 3, 2025

Miami fairgoers have long had to ping-pong between NADA and Untitled Art, making strategic decisions about which fair to hit first to game the traffic and catch the best discoveries before they disappear. Design District versus the beach? First opening versus follow-up? There are no right answers and once again, these fairs opened on the same day, each courting the mid-level and emerging tiers of the market, offering collectors a more accessible economic entry point and space for discovery versus the blue-chip spectacle that is Art Basel Miami Beach.

 

New York-based LATITUDE Gallery also reported a strong first day. Known for championing emerging Asian talents in the U.S., the gallery presented a two-person dialogue between the vibrantly psychedelic yet tactile abstractions of Iris Yehong Mao and the hallucinatory landscapes of Liane Chu, whose paintings arise from her lived experience of Teres syndrome—a natural, glitch-like visual seizure that allows her to access visions where reality already slips between parallel dimensions. Despite being located toward the beachside end of the fair, visitor flow remained strong, the gallery founder noted. Four to five works were placed within the first three hours, priced between $3,000 and $8,000, with additional works and inventory on hold. “Due to the level of activity, we are reinstalling nearly half of the booth around noon to show more available works for the remaining VIP hours,” founder Shihui Zhou told Observer.

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